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Users will soon have a new feature that allows them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the platform revealed that it now features more than 1 billion AI videos.

Testing and Rollout

The update is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that almost 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for substandard, mass-produced content that is typically illogical or dreamlike.

Our research shows that many people appreciate content made with AI tools, including AI artwork to informative clips, and we intend to give people the option to increase or decrease of that, depending on their own choices,” said a company executive.

Scale of AI Content

The platform disclosed that there are currently 1.3bn videos on its network tagged as artificially created. Overall, in excess of 100 m videos are added to the service daily, making AI-generated material a minor portion of its total content library.

User Control Features

Members will be capable of decrease or raise the volume of AI content they see by opening the topic control setting in the app and choosing AI-made media. Additional categories that are already be controlled under the tool cover current affairs, clothing, beauty, and dance.

Platform Guidelines

The platform’s rules mandate creators to label lifelike AI-made content, and it bans dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.

Additionally, the service will from now on apply an AI-generated label to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting artificial media. This action is intended to stop users from trying to bypass the tagging system.

Educational Initiatives

The platform is also introducing a two million dollar educational fund for experts and institutions to create informative material about ethical AI use. This project will benefit educational bodies focused on training coding and technology.

Content Safety Approach

The video-sharing app has supported its content review process, during debate over proposals to cut jobs for hundreds of safety staff in Britain. TikTok is planning to cut hundreds of positions in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A senior executive stated that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content prior to it is viewed by people. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.

It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”